You're The CSS To My HTML

I love Valentines Day. I love the cheesiness, the cards, the candy, the flowers. I eat it up. Considering my dad had to spend years surrounded by four women, he made the safe call every mid-February to get his daughters small gifts in addition to spoiling his bride. For me, the most memorable of these presents had to be the Outkast Speakerboxx/The Love Below album. It was an explicit CD, probably inappropriate for someone my age, but somehow I managed to sneak in the hint during a Barnes & Noble outing and score the infamous musical disc.

Besides my parents having a crazy awesome relationship, I also had my grandparents to inspire my young mind with hopeless romantic dreams and stories. When my father’s parents moved to California to live with my aunt, I made sure to write my grandpa a letter. My grandparents have inspired me in countless ways as I’ve grown up, but their display of love has touched me more than anything else. In their nineties, they giggle like school kids and compliment each other like they’re on a first date. And when my grandma was diagnosed with Alzheimer’s, it was as if their love grew stronger than ever before. They are best friends, they are equals, and they are always there for each other. If there was anything I wanted him to take away from our time together, it was that if I believed in love, it was because of him. 

Like love, design is all about the feels, the wonderful emotions we hope to instill in others. In some ways, user experience design is like an ideal relationship. You’re constantly putting others before yourself, thinking of users’ needs before your own. Maya Angelou once said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

I started in Marketing at TechSmith two years ago, in January. Social media design was something I enjoyed, and when February rolled around I jumped at the opportunity to design some geeky Valentines. What I love about social media is how directly you can interact with real customers. They can be blunt, angry, and frustrated, but they also use the internets to tell you how much they love using your stuff, how it helps them, how they can’t live without it. While it’s important to stay grounded, it’s also pretty cool to know how much our products effect people. So this weekend you enjoy these nerdy puns, while I enjoy my intimate relationship with loaded mac and cheese. 

Samantha NovakComment